Giftbee raises $1 million to unlock the hidden value in Australia’s gifting economy.
We’re excited to share that The Futurism Today recently featured Giftbee in an article titled
“Giftbee: The Aussie Fintech Turning Forgotten Gift Cards into Digital Gold.”
Read the full story →
The story highlights how Giftbee is reimagining the gifting experience — not just for convenience, but for real financial impact and sustainability.
Why It Matters: Billions in Unused Value
Every year, Australians forget or lose over $1 billion worth of gift cards. As The Futurism Today explains,
“What begins as a thoughtful gift often ends as unspent plastic, lost in drawers or expired before redemption.”
That’s a staggering amount of value, emotional, financial, and environmental — left untouched. Giftbee was founded to change that.
We’re helping people reclaim and reuse what they’ve already earned, whether it’s from gift cards, research rewards, or corporate programs — and turn it into something that actually gets used.
Our Solution: A Smarter Way to Gift
At its core, Giftbee is a fintech platform designed to unlock forgotten value.
Through the Giftbee Gift Vault, users can:
- Combine balances from multiple gifts
- Swap gifts or give forward
- Track and manage in one dashboard
For businesses, our digital gifting and rewards platform makes it easy to:
- Send bulk digital rewards instantly
- Track engagement through analytics
- Align gifting with sustainability and inclusivity goals
As The Futurism Today notes,
“Giftbee converts static credit into a dynamic digital wallet… a fintech meeting circular economy.”
$1 Million in Seed Funding to Scale the Future of Gifting
In October 2025, Giftbee secured AU $1 million in seed funding, led by early-stage investor Antler.
This milestone fuels our next phase of growth — expanding across Australia, building partnerships, and enhancing the Giftbee platform.
The investment supports our vision to make rewards smarter, more flexible, and more transparent — not just bigger.
According to SmartCompany, the funding will accelerate product development, business growth, and user acquisition across multiple markets.
Beyond Gifting: The Rise of Circular Fintech
Giftbee’s long-term roadmap goes deeper than digital gift cards. As the article puts it,
“Beneath its friendly gifting interface, Giftbee is a fintech innovation in disguise.”
Our platform sits at the intersection of:
- Digital payments — transforming static credit into usable value
- Sustainability — reducing waste from unused rewards
- Financial inclusion — empowering everyone to access and manage value effortlessly
This vision of “circular fintech” — where value continuously moves, not expires — is what makes Giftbee unique in the fintech landscape.
Why We’re Building This
The fintech world is full of innovation — but very few solutions address the billions locked in expired or forgotten consumer value.
Giftbee stands out because it activates idle capital, turning forgotten cards into active economic participation.
“For consumers, it’s empowerment. For brands, it’s engagement. For the planet, it’s less waste.”
— The Futurism Today
That’s a mission worth scaling.
A Thank You from the Team
We’re grateful to The Futurism Today for spotlighting this journey and to our investors and partners who believe in a smarter, more human way to give.
Giftbee isn’t fixing gifting. We’re reinventing it.
Because when every gift gets used, everyone wins.
Read the Full Coverage
Giftbee: The Aussie Fintech Turning Forgotten Gift Cards into Digital Gold
